MAWERSTIN knowledge base # Blog about marketing, technology and business development We analyze the tools without unnecessary noise: we explain how to make decisions, build promotion and evaluate it according to the real result. [Go to materials **↓**](https://en.mawerstin.com/blog/#catalog) Selection of the editor ## Material to start with A practical article on how to turn a company’s presence on Google into an understandable channel of inquiries. [● Google Business Profile **MAWERSTIN**](https://en.mawerstin.com/google-my-business-eto/) Google Business Profile 4 min Updated 16.09.2026 ### [Google Business Profile: How to Attract Customers from Search and Maps](https://en.mawerstin.com/google-my-business-eto/) Learn how to improve your Google Business Profile and turn local search visibility into calls, direction requests and inquiries. [Read the article **→**](https://en.mawerstin.com/google-my-business-eto/) All materials ## Find answers to your task Choose a topic: SEO, advertising, strategy, development or AI. In the materials, we analyze solutions that help prepare and develop business on the Internet. [Google Business Profile **MAWERSTIN**](https://en.mawerstin.com/google-my-business-eto/) Google Business Profile • 4 min ### [Google Business Profile: How to Attract Customers from Search and Maps](https://en.mawerstin.com/google-my-business-eto/) Learn how to improve your Google Business Profile and turn local search visibility into calls, direction requests and inquiries. [Read the article →](https://en.mawerstin.com/google-my-business-eto/) 20.08.2026 [SEO **MAWERSTIN**](https://en.mawerstin.com/local-seo-visibility/) SEO • 3 min ### [Local SEO: how to be more visible to nearby customers](https://en.mawerstin.com/local-seo-visibility/) What is local visibility and how to link the site, company profile and reputation. [Read the article →](https://en.mawerstin.com/local-seo-visibility/) 19.08.2026 [Marketing **MAWERSTIN**](https://en.mawerstin.com/marketing-strategy-without-chaos/) Marketing • 3 min ### [Marketing strategy without chaos: where to start](https://en.mawerstin.com/marketing-strategy-without-chaos/) How to define goals, audience, offer and channels before launching individual tools. [Read the article →](https://en.mawerstin.com/marketing-strategy-without-chaos/) 18.08.2026 [AI and automation **MAWERSTIN**](https://en.mawerstin.com/ai-for-business-benefit/) AI and automation • 3 min ### [AI for business: where automation adds value](https://en.mawerstin.com/ai-for-business-benefit/) How to choose a practical scenario, test a hypothesis and not automate an inefficient process. [Read the article →](https://en.mawerstin.com/ai-for-business-benefit/) 17.08.2026 [Advertising **MAWERSTIN**](https://en.mawerstin.com/google-ads-quality-leads/) Advertising • 3 min ### [Google Ads: measuring lead quality](https://en.mawerstin.com/google-ads-quality-leads/) Why clicks aren't enough and what data is needed to link advertising to business results. [Read the article →](https://en.mawerstin.com/google-ads-quality-leads/) 16.08.2026 [SEO **MAWERSTIN**](https://en.mawerstin.com/seo-audit-priorities/) SEO • 3 min ### [SEO audit: what to check first](https://en.mawerstin.com/seo-audit-priorities/) Technical basis, structure, content and commercial factors in one priority system. [Read the article →](https://en.mawerstin.com/seo-audit-priorities/) 15.08.2026 [Marketing **MAWERSTIN**](https://en.mawerstin.com/clear-value-proposition/) Marketing • 3 min ### [How to write a clear value proposition](https://en.mawerstin.com/clear-value-proposition/) A practical approach to explaining your value, supporting it with evidence and writing a clear message without advertising clichés. [Read the article →](https://en.mawerstin.com/clear-value-proposition/) 14.08.2026 [Development **MAWERSTIN**](https://en.mawerstin.com/website-ready-for-promotion/) Development • 3 min ### [Is your website ready for marketing?](https://en.mawerstin.com/website-ready-for-promotion/) Architecture, speed, analytics and content management that are important to establish before launch. [Read the article →](https://en.mawerstin.com/website-ready-for-promotion/) 13.08.2026 [Advertising **MAWERSTIN**](https://en.mawerstin.com/targeted-ads-before-launch/) Advertising • 3 min ### [Targeted advertising: what to check before launching](https://en.mawerstin.com/targeted-ads-before-launch/) Offer, Audiences, Creatives, Landing Page and Campaign Performance Measurement. [Read the article →](https://en.mawerstin.com/targeted-ads-before-launch/) 12.08.2026 [AI and automation **MAWERSTIN**](https://en.mawerstin.com/data-for-ai-solutions/) AI and automation • 3 min ### [How to prepare data for implementing AI solutions](https://en.mawerstin.com/data-for-ai-solutions/) What data is needed, how to assess quality, and where are the boundaries of safe automation. [Read the article →](https://en.mawerstin.com/data-for-ai-solutions/) 11.08.2026 [SEO **MAWERSTIN**](https://en.mawerstin.com/content-for-search-and-ai/) SEO • 3 min ### [Content for search and AI systems: basic principles](https://en.mawerstin.com/content-for-search-and-ai/) How to create meaningful pages with clear structure, sources and direct answers. [Read the article →](https://en.mawerstin.com/content-for-search-and-ai/) 10.08.2026 [Development **MAWERSTIN**](https://en.mawerstin.com/website-technical-brief/) Development • 3 min ### [Website development: how to write a project brief](https://en.mawerstin.com/website-technical-brief/) Define business goals, page roles, features and content so everyone shares a clear understanding of the finished website. [Read the article →](https://en.mawerstin.com/website-technical-brief/) 09.08.2026 MAWERSTIN Is there a specific task? ## Didn’t find the right answer – let’s discuss your situation We will help you prioritize and choose a solution that meets your business goals, not just a trendy tool. [Request a consultation **→**](https://en.mawerstin.com/contacts/) Source: https://en.mawerstin.com/blog/