Local promotion # Google Business Profile: How to Attract Customers from Search and Maps A practical guide to creating and developing a company profile that helps turn local impressions into calls, routes and referrals. Author **Editor MAWERSTIN** Updated **August 20, 2026** Reading time **4 minutes** Search nearby **Your business** **4.9** ★★★★★ MAWERSTIN At a glance **Google Business Profile** helps the company appear where the client already chooses: in local edition and Google Maps. The result does not depend on the number of keywords, but on the accuracy of the data, relevance, reputation and regular work with the profile. **01** Complete the profile without contradictions **02** Show real services and photos **03** Measure hits, not just impressions Continue reading ## Materials on the subject [All articles →](https://en.mawerstin.com/blog/) SEO **MAWERSTIN** SEO · 8 minutes ### Local SEO: how to be more visible to nearby customers [Read the article →](https://en.mawerstin.com/local-seo-visibility/) Analytics **MAWERSTIN** Analytics · 6 minutes ### Google Ads: measuring lead quality [Read the article →](https://en.mawerstin.com/google-ads-quality-leads/) Reputation **MAWERSTIN** Marketing · 7 minutes ### Content for search and AI systems: basic principles [Read the article →](https://en.mawerstin.com/content-for-search-and-ai/) Share 01 / BASIS OF LOCAL SEARCH ## What is Google Business Profile and why is it for business Google Business Profile is a free company profile that appears in Google Search and Maps. It shows the user the address or service area, hours of operation, telephone, website, services, photos and reviews. Its main value is proximity to the solution. A person is already looking for a specific service nearby and compares several options. A well-designed profile shortens the path from inquiry to contact. 01 ### Fast trust Reviews, photos and up-to-date data help to evaluate the company even before going to the site. 02 ### Contact in one step The client can make a call, open a route or go to the desired page. 03 ### Work with demand A profile links a business offer to a local user request. 02 / VISIBILITY IN GOOGLE MAPS ## What depends on business promotion in Google Maps Local delivery relies on three basic signals: relevance of the request, distance and popularity of the company. Not all factors can be controlled directly, but a profile can give a search engine accurate context. Factor | What does mean | What to improve | **Relevance** | Compliance with the request | Categories, services, description | **Distance** | Proximity to the search point | Address and territory of work | **Popularity** | Trust and recognition | Reviews, mentions, reputation | Important Organic position cannot be bought or guaranteed. Paid advertising on Maps is a separate tool and does not replace a well-designed profile. 03 / PRACTICAL ACTIONS ## How to correctly issue a company profile The profile should accurately reflect the real business. Fill in the main fields sequentially, and then check whether the information on the site and other sources does not contradict. - **1** ### Confirm control right Use the proposed Google verification method and assign roles without sharing a common password. - **2** ### Fill in the key data Check the name, category, address, telephone, website and normal hours of operation. - **3** ### Describe the services in understandable language Show what the customer gets, who the service is for, and where it’s available. - **4** ### Add real photos Use images that help a person make a decision. 04 / TRUST AND REPUTATION ## How testimonials and content boost local promotion Reviews give the customer social proof, and the search engine — additional context about the quality and direction of the company’s work. - ✓ **Respond to all feedback.** Calmly, personally and to the point. - ✓ **Don’t buy estimates.** Ask for feedback after a real interaction. - ✓ **Update photos.** Show the business as it is now. - ✓ **Check the data.** Contacts must match on the site and in the profile. 05/ANALYTICS ## How to evaluate the result of Google Business Profile promotion The position of one request does not show a real effect. Measure user actions and link them to leads and sales. ↗ ### clicks to the site Separate traffic from the profile using UTM tags. ☎ ### Calls and messages Match requests with services and periods of activity. ⌖ ### Routes For offline outlets, this is an important signal of intent to visit the business. ◆ ### Lead quality Record not only the number of hits, but also sales. Verified sources ### What are the recommendations based on - [Help Google Business Profile ↗](https://support.google.com/business/) - [Rules for publishing reviews ↗](https://support.google.com/contributionpolicy/answer/7400114) 06 / FAQ ## Frequently asked questions about Google Business Profile **Are Google My Business and Google Business Profile different services?+** No. Google Business Profile is the current name of the service that used to be called Google My Business. **Is it possible to guarantee the first place in Google Maps?+** No. The position depends on the request, user location, competition and many signals. **Is a website necessary if there is already a company profile?+** The site expands information, strengthens trust and helps measure the user’s actions after the transition. M About the author ## Editor MAWERSTIN Materials on marketing, search promotion, advertising, design and digital business solutions. Local promotion ## Want to understand why your company profile isn’t generating leads? Let’s check the profile, local delivery and customer loss points. We will offer a clear improvement plan without empty promises. [Get an audit **→**](https://en.mawerstin.com/contacts/) Source: https://en.mawerstin.com/google-my-business-eto/