Integrated marketing

# Promotion of the HUROM brand in Ukraine, Kazakhstan and Uzbekistan

Strategy, search promotion, advertising and analytics that helped the brand to develop sales and consistently enter new markets.

[What was done **↓**](https://en.mawerstin.com/portfolio/hurom/#results) [Tasks of the project **↗**](https://en.mawerstin.com/portfolio/hurom/#challenge)

The client | HUROM |

Period | 2017–2024 |

Markets | UA · KZ · UZ |

[Image: HUROM juicer and fresh produce]   

PORTFOLIO / MAWERSTIN **HUROM** Strategy → implementation → growth

UA

KZ

UZ

01 / Assignment 

## Integrated marketing for HUROM brand development

The project did not need a separate advertising campaign, but a managed promotion system that connects the team, processes, channels and analytics.

The collaboration began with a site audit and ongoing marketing. After the analysis, we identified the growth points and moved on to the consistent reconstruction of the brand’s digital presence.

The main business challenge is to increase sales, build an internal marketing function and create a system that can be scaled to new countries.

**01** 

### Set up marketing processes

Distribute roles, tasks and control of results.

**02** 

### Combine promotion channels

Connect SEO, advertising, content and analytics.

**03** 

### Prepare the system for scaling

Create a basis for entering new markets.

02 / What has been done 

## HUROM promotion system: from strategy to analytics

Each direction solved its task and worked as part of a common marketing plan.

01 ↗ 

### Audit and marketing strategy

Assessed the initial situation, goals, audience and development priorities.

02 ⌕ 

### Keyword research and search structure

Formed a search structure and directions of organic promotion.

03 ◎ 

### Paid advertising channels

Configured, launched and optimized advertising tools.

04 ◇ 

### Team and business processes

Helped build interaction and control within the company.

05 ⌁ 

### End-to-end analytics

Linked marketing activities with indicators and sales.

06 ↑ 

### Scaling into new markets

Adapted the working system for Kazakhstan and Uzbekistan.

03 / Process 

## How the HUROM project developed

Long-term work was built sequentially: first the foundation, then growth and scaling.

2017 / Start of cooperation 

### Site and marketing audit

The initial situation was recorded, limitations were found, and priorities were determined, on which further work should be based.

04 / Scale of work 

## Our work on the HUROM project

The project combined work with several markets, search promotion, advertising and analytics.

Geography of the project **3 markets** Ukraine, Kazakhstan and Uzbekistan

Search promotion **SEO** working with brand visibility and search demand

Paid promotion **PPC** setup and development of advertising campaigns

Analytics **Analysis** evaluation of channel performance and adjustment of promotion

Main result 

The system developed in Ukraine became the basis for the brand’s entry into the markets of Kazakhstan and Uzbekistan. The project did not develop at the expense of one tool, but thanks to the coordinated work of the strategy, team, advertising and analytics.

05 / Geography 

## From local growth to promotion in three markets

The growth of sales in Ukraine made it possible to transfer the proven approach to Kazakhstan, and then continue the development of the brand in Uzbekistan.

**UA** Foundation and development of the system

**KZ** Strategy adaptation and launch

**UZ** The next step is scaling

**UA** Start **KZ** Growth **UZ** Scale

06 / Materials 

## Visual materials of the HUROM project

Visual materials of the project: brand, products and examples of completed works.

[Image: HUROM products in lifestyle shooting] HUROM products and visual brand communication

07 / Summary 

## Long-term marketing as a business development system

The HUROM case shows how integrated work helps to improve individual indicators and create a basis for consistent growth of the company in new markets.

International project **Ukraine · Kazakhstan · Uzbekistan** 

Working with the brand in three markets: from planning to promotion and analysis.

Let’s discuss your project 

## Do we need a promotion system rather than a set of individual actions?

Tell us about the business and the current situation. We will clarify the task and offer a corresponding first step.

[Discuss your project **→**](https://en.mawerstin.com/contacts/) [Call](tel:+380951284335)

Source: https://en.mawerstin.com/portfolio/hurom/