MAWERSTIN’s own project

# Aleks Academy: practical online learning

An education platform with original SEO and digital marketing courses, live online classes and content management.

[Go to Aleks Academy **↗**](https://aleks.academy/) [How the project is arranged **↓**](https://en.mawerstin.com/projects/aleks-academy/#system)

Type | Educational platform |

Services | SEO · digital marketing |

Status | The project is developing |

aleks.academy

[Image: Aleks Academy — online training]

FORMAT **Live classes**

FOCUS **Knowledge + practice**

ALEKS ACADEMY / OWN PROJECT

01 / Project idea 

## Practical education related to real tasks of the market

Aleks Academy was created as a platform where professional knowledge is transferred through live interaction, practice and consistent work with each module.

Not just to place courses on the Internet, but to create an independent educational product with its own methodology, structure, interface and management system.

**01** 

### Live online learning

Individual and group lessons in real time instead of a library of recordings.

**02** 

### Practical basis

Tasks, checks, real tools and application of knowledge in projects.

**03** 

### Professional development

Programs for beginners, professionals and business owners.

02 / What was created 

## Aleks Academy digital ecosystem

The project combines a brand, an educational product, a site, content, inquiries and administration in one system.

01 A 

### Concept and positioning

The meaning of the project, the audience, the areas of study and the value of the programs.

02 ▦ 

### The structure of the educational platform

Course catalog, program pages, teachers, blog and service sections.

03 ◇ 

### Design and adaptive interface

Single feed on computers, tablets and mobile devices.

04 ⌘ 

### Content management system

Clear editing of pages, courses, forms and global elements.

05 ⌕ 

### SEO architecture

Page structure, metadata, internal links, and searchable data.

06 ↗ 

### Inquiry routes

Transition from familiarization with the program to course selection and application.

03 / Architecture 

## Aleks Academy as a managed product system

Each layer performs a separate task and supports other parts of the platform.

Educational product 

### Programs for different levels and tasks

Courses are organized by focus, training level, and learning objective so that the user can choose a clear route.

**PROGRAM**

04 / User path 

## From interest to informed program selection

**01** Acquaintance 

The user understands the approach and value of training.

→ 

**02** Direction selection 

SEO, digital marketing or business application.

→ 

**03** Course study 

Program, format, scope, conditions and answers to questions.

→ 

**04** Inquiry 

Addressing and clarifying the appropriate training format.

05 / Directions 

## Training programs of Aleks Academy

SEO and digital marketing training for different tasks and training levels. Current programs and conditions are presented on the Aleks Academy website.

SEO

Professional level 

### SEO – expert level

Deep understanding of search promotion, processes and the relationship of marketing tools.

[Open the program **↗**](https://aleks.academy/services/kurs-seo-riven-eksperta/)

SEO + M

Comprehensive direction 

### SEO marketing

Practical tools for launching and promoting projects as a single marketing system.

[Open the program **↗**](https://aleks.academy/services/kurs-seo-marketing/)

IM

Professional program 

### digital marketing is a professional

Working with digital channels and combining them into a holistic promotion strategy.

[Open the program **↗**](https://aleks.academy/services/kurs-internet-marketing-profesional/)

06 / Administration 

## Content can be developed without rebuilding the site

The management system shares pages, directories and global settings. Admin can update apps, texts, images, forms, SEO and repeating elements without working with code.

- Direct editing of page content

- Separate catalogs of courses and teachers

- Controlled forms, buttons and inquiry directions

- Global contacts, menus and service texts

- SEO fields and structured data

**AA** Pages Courses Teachers Inquiries Settings

EDITING THE PAGE 

### Aleks Academy — Home

Main screen **Enabled**

Catalog of programs **Enabled**

Inquiry form **Enabled**

07 / Development 

## From the idea of an educational project to a working platform

**2019** 

### Formation of an idea

Concept of the project of practical training of digital marketing.

**2022** 

### Forced pause

Implementation was halted due to full-scale war.

**2024** 

### Return to the project

Resumption of educational platform development.

**Now** 

### Sequential development

Expansion of programs, content and management capabilities.

08 / Visual environment 

## Aleks Academy content and directions

[Image: Aleks Academy visual communication] Aleks Academy educational platform [Image: The field of study of SEO] SEO and professional development [Image: The direction of digital and SMM] Digital directions and work with content

Creation of digital products 

## Need your own project or a unique platform?

Let’s discuss the idea, users, structure, management and implementation stages of the future product.

[Discuss your project **→**](https://en.mawerstin.com/contacts/)

Source: https://en.mawerstin.com/projects/aleks-academy/