AI Search · GEO · Content · Schema

# AI search optimization

We increase the comprehensibility and visibility of the brand in AI-search: we analyze how the systems represent the company, improve the content, description of entities, sources and technical markup.

[Discuss your needs **→**](https://en.mawerstin.com/services/ai-search-optimization/#service-form) [What is included **↓**](https://en.mawerstin.com/services/ai-search-optimization/#service-includes)

Cost | from $800/per start-up project |

The first result | from 15 working days |

Format | Audit and implementation plan |

**MAWERSTIN / AI SEARCH** SYSTEM 01

**AI search → RESULT**

01 / For whom 

## When AI search optimization can help

A service is needed when a digital tool must solve a specific task and not exist separately from the company’s processes and goals.

**01** 

### The brand hardly appears in AI responses

The systems do not associate the company with the required services, topics or geography.

**02** 

### Content focuses only on traditional SEO

Pages lack clear answers, substance, evidence, and structure.

**03** 

### You need to monitor AI search visibility

The team wants to measure mentions, citations and the quality of brand representation.

ANALYSIS · SYSTEM · RESULT

02 / Task 

## How AI search optimization helps your business

We focus our work on improving the process, the quality of communication or achieving a measurable result.

- Determines the current visibility of the brand in AI systems

- Finds gaps in content and company data

- Improves page structure and clarity of answers

- Connects services, expertise, projects and authors

- Forms a measurable plan for the development of AI visibility

03 / Composition of the service 

## What’s included

We agree on the scope after an initial review, focusing on what your project actually needs.

**01** 

### AI visibility audit

We check how the brand is represented by target topics and queries.

**02** 

### Entity analysis

We evaluate the consistency of the name, services, people, projects and external sources.

**03** 

### Content architecture

We identify pages, answers, FAQs and links that are missing for the user and the system.

**04** 

### Technical markup

Check availability, keyword research, schema.org and indexed sources.

**05** 

### Improvement plan

We form priorities for the site, content, reputation and data distribution.

**06** 

### Monitoring

We define a set of requests, systems and indicators for regular inspection.

04 / Process 

## How we work

We move from the understanding of the task to the verified result, consistently fixing the solution.

The first stage 

### Topics and benchmark queries

We define the services, the audience, the selection scenarios and the set of requests for verification.

05 / Result 

## What you receive

The result is transmitted in an understandable format, ready for use and further development.

**Working result** System, materials and next step

- Map of current AI visibility

- List of errors and gaps

- Priorities by pages and content

- Guidelines for schema.org

- Plan external sources and trust

- Follow-up monitoring system

Pricing and scope 

## AI search optimization pricing

Starter format – single site audit for search and AI responses: page accessibility, content structure, company data and improvement plan. Implementation and regular monitoring are assessed separately. Getting into the answers of AI systems is not guaranteed.

Starting price **from $800** For audit and plan; implementation – according to the agreed scope [Get an estimate **→**](https://en.mawerstin.com/services/ai-search-optimization/#service-form)

06 / Approach 

## How we work with AI search promotion

We combine marketing understanding of the task, interaction design and technical implementation.

**01** 

### No promises of specific positions

AI responses are dynamic, so we work with data quality, sources and measurable visibility.

**02** 

### SEO and AI are related

We do not replace technical SEO, but expand it with clear content and essence.

**03** 

### Facts are more important than volume.

We reinforce information that is confirmed, understandable answers and connections between materials.

07 / FAQ 

## AI search optimization FAQs

We briefly answer about the format, cost, terms and possibilities of further development.

**What is AI optimization?+**

This is to improve the site and digital presence to make it easier for AI systems to understand the company, its services, experiences and trusted sources.

**Do you guarantee getting into ChatGPT responses?+**

No, it is not possible to guarantee a specific output of an external system. We improve understandability, accessibility, trust factors and regularly measure changes.

**Do you need to continue with classic SEO?+**

Yes. Quality indexing, technical health and useful content remain the foundation of visibility for both classic and AI search.

**When can changes be assessed?+**

The term depends on updating sources and models. We define the starting point and repeat the check against the agreed set of queries.

08 / Examples 

## Ways to improve AI visibility

Possible tasks and solution formats. We determine the project scope after discussing business processes and requirements.

Diagnostics 

### Map of AI responses

Comparison of mentions, sources and competitors by key topics.

[Discuss your needs **→**](https://en.mawerstin.com/services/ai-search-optimization/#service-form)

Implementation 

### Content and data system

Update pages, FAQ, schema.org and links between materials.

[Discuss your needs **→**](https://en.mawerstin.com/services/ai-search-optimization/#service-form)

MAWERSTIN / NEXT STEP

The final step 

## Get an AI visibility audit

Specify site, service areas and markets. We will offer a set of checks and a format of the starting project.

Source: https://en.mawerstin.com/services/ai-search-optimization/
