Paid search advertising # Google Ads management We launch and develop advertising campaigns around real demand, conversions and quality of inquiries – with a transparent budget, client access to the office and clear analytics. [Discuss advertising **→**](https://en.mawerstin.com/services/google-ads/#google-ads-form) [What is included in management **↓**](https://en.mawerstin.com/services/google-ads/#ads-includes) Cost of management | from $400/month | Launch preparation | 7-15 working days | Advertising budget | Google is paid separately | service for business **Search** Campaigns Conversions ↗ **24** target applications CTR CPL ROAS MAWERSTIN INTERFACE DEMONSTRATION · GOOGLE ADS 01 / For whom ## When Google Ads management can help When the audience is already looking for a product or service, and the business needs to quickly respond to the generated demand and control the cost of engagement. **01** ### Google Ads to launch sales A new direction needs a quick test of demand, supply and landing pages. **02** ### Running active Google Ads campaigns Advertising works, but costs, conversions and quality of inquiries do not give a clear picture. **03** ### Scaling Google Ads Successful campaigns need to be expanded to new products, regions, languages or formats. 02 / Task ## How Google Ads management helps your business We combine the generated demand with the corresponding offer and measure the clicks and actions that are important for the business. - Attract users with ready demand - Check the demand for a new offer - Reduce the share of non-target clicks - Control the cost of inquiry or sale - Scale effective campaigns and regions 03 / Composition of the service ## What’s included The composition of the campaigns is determined by the product, demand, geography, budget, site and the availability of correct conversion tracking. **01** ### Advertising audit and Google Ads strategy Account, demand, competitors, goals, campaign structure and project constraints. **02** ### Analytics and conversion tracking Targeting, Google Analytics 4, Tag Manager and data quality control. **03** ### keyword research and structure of advertising campaigns Queries, negative keywords, groups, intent matching and budget allocation. **04** ### Announcements and promotional materials Texts, extensions, images and variants of messages for the audience and offer. **05** ### Recommendations for landing pages Relevance of advertising to the page, clarity of the offer, forms and points of loss of conversions. **06** ### Google Ads optimization and reporting Search queries, bids, budgets, audiences, conversions and plan for the next period. 04 / Process ## How we work First, we define economics and data, then run a controlled test and expand only those solutions that are confirmed by the result. The first stage ### Objectives, demand and economics of advertising We discuss product, margin, geography, target actions, and allowable cost of engagement. 05 / Result ## What you receive Advertising channel with transparent costs, correct data and clear decision-making logic. **Managed advertising system** Budget, conversions and regular optimization - The account belongs to the client - Structured advertising campaigns - Configured target actions - Control of searches and costs - Data on the cost and quality of inquiries - Test plan and scaling Pricing and scope ## Google Ads management pricing The starting format is advertising of one direction in one market: control of requests, announcements, rates and conversions. Initial setup, product feeds, and complex analytics are evaluated on a case-by-case basis. The advertising budget is paid for by Google separately. Agency work **from $400/month** Maintenance per month; We will agree on the cost of launch preparation separately [Calculate the launch **→**](https://en.mawerstin.com/services/google-ads/#google-ads-form) 06 / Approach ## Why Google Ads with MAWERSTIN remains transparent The client sees the account, costs and data, and decisions are made based on agreed business indicators, not on the number of clicks. **01** ### You retain ownership of your ad account and data We work through controlled access without transferring advertising to closed accounts. **02** ### Advertising budget without hidden markup Payment for impressions comes directly from Google and is separate from the cost of our work. **03** ### Optimization regarding the quality of inquiries We compare advertising metrics with real inquiries, sales and feedback. 07 / FAQ ## Google Ads management FAQs Briefly answer about the budget, ownership of the cabinet, launch dates and realistic expectations. **Is the advertising budget included in the cost of running Google Ads?+** No. The cost of maintenance is paid to the agency, and the advertising budget is paid by the client directly to Google from their advertising account. **Who owns the Google Ads ad account?+** The advertising account, campaigns and accumulated data belong to the client. MAWERSTIN gets working access to configure and maintain. **When can Google Ads start bringing inquiries?+** Shows may begin after launch and moderation. To evaluate the quality of traffic and optimization, you need to accumulate enough data, so conclusions are not made after the first days of operation. **Can the number of inquiries be guaranteed?+** The number and cost of inquiries depends on demand, competition, supply, site, budget and sales force performance. We are responsible for correct setup, analytics and system optimization, but we do not promise performance without data. 08 / Examples of work ## Google Ads in complex MAWERSTIN projects Examples of projects where paid advertising works together with strategy, landing pages and analytics. [Image: HUROM - Google Ads advertising in several markets] UA · KZ · UZ ### HUROM — advertising and analytics in three markets Advertising campaigns are part of a long-term system of promoting and scaling a brand. [View the case **→**](https://en.mawerstin.com/portfolio/hurom/) [Image: Ice-Age is an advertisement for an entertainment project] Entertainment project ### Ice-Age Ice Rink Digital tools for engaging the audience in a seasonal local project. [View the project **→**](https://en.mawerstin.com/portfolio/) The final step ## Discuss Google Ads settings Tell us about the product, geography and current promotion. We will clarify the task, evaluate the output and suggest a launch or lead format. Source: https://en.mawerstin.com/services/google-ads/