Google Company Profile # Google Business Profile optimization We set up and develop the company’s profile in Google – previously Google My Business – so that users receive up-to-date information and can immediately call, plan a route, go to a website or choose a service. [Discuss the profile **→**](https://en.mawerstin.com/services/google-business-profile/#gbp-form) [What is included in management **↓**](https://en.mawerstin.com/services/google-business-profile/#gbp-includes) Cost | from $250/month | Initial setup | 7-15 working days | Format | A single profile or network of points | **M** **MAWERSTIN** Company profile ✓ ★★★★★ reviews and trust ☎ ➜ ⌂ MAWERSTIN PROFILE · MAPS · REVIEWS · ACTIONS 01 / For whom ## When Google business profile optimization can help When a company profile is partially filled out, rarely updated, contains inaccurate data, or does not help users move from viewing to contacting. **01** ### Google Business Profile for local business Customers choose a business on the map based on proximity, information, photos, and reviews. **02** ### Maintaining an existing Google profile The card is created, but the data, publications, services and responses to reviews are updated irregularly. **03** ### Branch network profile management Several points require uniform standards, distribution of access and separate analytics. 02 / Task ## How Google business profile optimization helps your business We turn the profile from a reference card into a manageable point of contact between local demand and the company. - Increase the quality and completeness of the profile - Improve visibility on maps and in local rendering - Increase calls, routes and clicks - Systematically work with reviews and questions - Control data and access at all points 03 / Composition of the service ## What’s included the specific scope depends on the status of the profile, the type of business, the number of branches and the available Google features for the selected category. **01** ### Audit of the profile and competitors in Google Settings, Access, Categories, Data, Visibility, Reviews and Profiles of Closest Competitors. **02** ### Setting up Google Business Profile data Name, categories, address or service area, schedule, contacts, attributes and description. **03** ### Services, products and photos of the company Structured profile content, visual materials and current offers. **04** ### Google Profile Posts and Updates News, offers, events and regular maintenance of the card’s relevance. **05** ### Reviews, questions and reputation Correct scenarios for receiving feedback, responses and processing of user questions. **06** ### Analytics of actions in the profile Shows, requests, calls, routes, clicks to the site and dynamics at individual points. 04 / Process ## How we work First, we restore the manageability and quality of the profile, then we regularly develop its content, reputation and effectiveness. The first stage ### Profile Access and Diagnostics Check owners, managers, confirmation status, restrictions, duplicates and current settings. 05 / Result ## What you receive An up-to-date and manageable profile that helps the user quickly assess the company and take a targeted action. **M** ★★★★★ **Profile ready for application** Current data, trust and analytics - Correct owners and accesses - Company details are completely filled out - Structured services and materials - Regular publications and updates - System of answers and work with reviews - Reporting on user actions Pricing and scope ## Google Business Profile optimization pricing The starting format is the support of one profile: checking data, categories and services, recommendations for materials, updating and working with available statistics. Profile verification depends on Google; website creation and advertising budget are not included. Starting price **from $250/month** For one profile per month; raw materials are provided by the client [Get an estimate **→**](https://en.mawerstin.com/services/google-business-profile/#gbp-form) 06 / Approach ## Why maintaining a Google Business Profile requires a system The profile is related to the real business and reputation, so every change must be accurate, confirmed and understandable to the user. **01** ### No artificial responses We work with real feedback and correct scenarios for receiving it. **02** ### The profile is related to the site and the business We reconcile data, services, pages and user actions between channels. **03** ### Control of each point For networks, we share access, content, statistics and local features of branches. 07 / FAQ ## Google Business Profile optimization FAQs Answers about the name of the service, creating a profile, feedback, confirmation and working with several branches. **Are Google Business Profile and Google My Business the same thing?+** Yes. Google My Business is the former name of the service, which is now called Google Business Profile. **Can I create a profile if I don’t have one yet?+** Yes. We will help you prepare data, create a profile and go through the confirmation method available to the company. The decision on verification is made by Google. **How do you work with feedback?+** We set up correct scenarios for receiving feedback, prepare responses and monitor reputational signals. We do not create artificial reviews. **Is it possible to manage multiple branches?+** Yes. A unified structure of access, data, content and reporting is being built for the network of points, taking into account the characteristics of each branch. 08 / Examples of work ## Local projects for which presence in Google is important Projects where an up-to-date company card, feedback, route and quick contact influence the user’s decision. [Image: Hotel California is a company profile on Google] Hotel business ### California Hotel Locations, photos, reviews and a quick transition to booking are especially important for a hotel project. [View the project **→**](https://en.mawerstin.com/portfolio/) [Image: Eknom Tow truck is a local service profile] Local services ### Eknom Towing Service The user should quickly see the service area, contacts and the possibility of urgent inquiry. [View the project **→**](https://en.mawerstin.com/portfolio/) The final step ## Discuss Google profile promotion Submit a link to your profile or company name. We will check the card, the basic settings and suggest the next step. Source: https://en.mawerstin.com/services/google-business-profile/