Strategic marketing

# Marketing strategy

We combine business goals, audience, positioning, marketing channels and budget into a single system with clear priorities.

[Discuss your strategy **→**](https://en.mawerstin.com/services/marketing-strategy/#strategy-form) [What is included in the work **↓**](https://en.mawerstin.com/services/marketing-strategy/#includes)

Cost | from $800 |

Delivery time | 15–25 business days |

Outcome | Strategy and action plan |

MAWERSTIN

GOAL · AUDIENCE · CHANNELS · RESULT

01 / For whom 

## When marketing strategy can help

When promotion tools are separate from each other and do not give a clear picture of the result.

**01** 

### Strategy for launching a new business

A new product or direction that needs a basis for market entry and promotion.

**02** 

### A marketing system for an operating company

Advertising, SEO, and social media operate without aligned goals and priorities.

**03** 

### Business scaling strategy

The company enters a new market, changes its positioning or prepares for growth.

02 / Task 

## How marketing strategy helps your business

We determine what prevents marketing from working as a single system, and fix development priorities.

- Determine the audience and its needs

- Form positioning

- Select priority channels

- Allocate resources and budget

- Adjust performance indicators

03 / Composition of the service 

## What’s included

The scope of work is adapted to a specific business, market and tasks.

**01** 

### Analysis of business and current marketing

Product, objectives, resources and current promotion system.

**02** 

### Analysis of the market and competitors

Environment, offers, competitor categories and development opportunities.

**03** 

### Target audience research

Segments, needs, barriers and the decision path.

**04** 

### Development of positioning

Company value, arguments and difference from competitors.

**05** 

### Selection of promotion channels

Priority tools and clear role of each channel.

**06** 

### Strategy implementation plan

Stages, indicators, resources and guidelines for the budget.

04 / Process 

## How we work

We consistently move from initial data and research to a ready-made promotion system.

The first stage 

### Introduction to the project

We discuss the business, the product, the goals, the current situation and the constraints.

05 / Result 

## What the client gets after developing a strategy

Materials that can be used when making marketing and management decisions.

**Strategy and plan for 6-12 months** Final document and presentation

- Description of the target audience

- Competitive analysis

- Positioning

- Priority channels

- Performance indicators

- Landmarks of the budget

Pricing and scope 

## Marketing strategy pricing

The starting format is a strategy for one product and market: analysis of the offer and competitors, audience, positioning and priority action plan. In-depth interviews, additional markets and implementations are calculated separately.

Estimated cost **from $800** 15-25 working days after receiving the original data [Request a proposal **→**](https://en.mawerstin.com/services/marketing-strategy/#strategy-form)

06 / Approach 

## Why choose MAWERSTIN for strategy development

The work is built around the real situation and capabilities of the company, not a universal set of recommendations.

**01** 

### Comprehensive view

We connect product, audience, marketing and customer journey.

**02** 

### Specific actions

We define the priorities and sequence of implementation.

**03** 

### Realistic scale

We take into account the resources, tasks and capabilities of the company.

07 / FAQ 

## Marketing strategy FAQs

Brief answers to basic questions before starting work.

**How does a strategy differ from a marketing plan?+**

Strategy defines audience, positioning, goals and approach. The plan turns it into specific actions and deadlines.

**Can only an audit be ordered?+**

Yes. You can start by analyzing your current marketing, identifying weaknesses and priorities for improvement.

**What data must be provided?+**

Information about the company, products, customers, current promotion, resources and goals.

**Do you help implement the strategy?+**

Yes. The format of further support is determined separately for the project task.

08 / Examples of work 

## Strategic approach in implemented projects

Examples of projects in which planning combines promotion, content and product development.

[Image: HUROM — comprehensive promotion] 

UA · KZ · UZ 

### HUROM — brand development in three markets

A long-term system of strategy, promotion, processes and analytics.

[View the case **→**](https://en.mawerstin.com/portfolio/hurom/)

[Image: Aleks Academy is an educational platform] 

Our own project 

### Aleks Academy

From idea and positioning to a managed educational platform.

[View the project **→**](https://en.mawerstin.com/projects/aleks-academy/)

The final step 

## We offer to discuss a marketing strategy for your business

Tell us about the business and the goals. We will clarify the task, determine the appropriate work format and prepare an offer.

Source: https://en.mawerstin.com/services/marketing-strategy/