Strategy · Content · Communication # Social media strategy and management We build a systemic presence of the brand in social networks: from the role of channels and content strategy to regular publications, communication with the audience and analytics. [Discuss SMM **→**](https://en.mawerstin.com/services/smm-strategy/#smm-form) [What is included in the work **↓**](https://en.mawerstin.com/services/smm-strategy/#smm-includes) Cost | from $600/month | Start of work | from 10 working days | Format | Strategy and regular management | **CONTENT SYSTEM** Month 01 STRATEGY CONTENT DIALOGUE **03** rubrics **12** publications **01** system 01 / For whom ## When social media strategy and management can help When social networks should support sales, trust and visibility, not exist as an irregular feed of posts. **01** ### SMM for a new brand It is necessary to determine the platforms, the style of communication and a clear plan for launching the presence. **02** ### SMM promotion without a system Publications are published, but topics, visuals and indicators are not related to business tasks. **03** ### SMM for audience development A brand needs regularity, quality dialogue and a scalable content preparation process. 02 / Task ## How social media strategy and management helps your business We create a controlled communication of the brand with people and connect the content with the real stages of product selection. - To form a recognizable image of the brand - Regularly explain the value of the product - Maintain trust and contact with the audience - Prepare demand for advertising and sales - Receive feedback and ideas for development 03 / Composition of the service ## What’s included The volume depends on the number of sites, the frequency of publications, content formats and the participation of the client’s team. **01** ### Social media audit Current platforms, audience, competitors, content, design and growth points. **02** ### SMM-strategy of the brand Goals, role of channels, audiences, rubrics, tone of communication and metrics. **03** ### Content plan Topics, formats, dates, publication tasks and agreed production rhythm. **04** ### Copywriting and content design Posts, carousels, stories, covers and adaptation of materials for platforms. **05** ### Publishing and community management Posting, Basic Moderation, Responses, and Forwarding of Significant Requests. **06** ### SMM promotion analytics Reach, engagement, clicks and inquiries inform the next content plan. 04 / Process ## How we work We build work as a cycle in which content is planned, created, published and improved based on data. The first stage ### Audit and the role of social networks We define business tasks, audience, platforms and the place of social networks in the overall marketing system. 05 / Result ## What you receive A clear system of brand presence and accumulated data on audience reaction. **Brand content system** Strategy, calendar and analytics - Fixed SMM strategy - Uniform visual and communication rules - Regular content plan - Prepared and published materials - History of audience reactions and questions - Recommendations for the next period Pricing and scope ## Social media strategy and management pricing Starting format — work with one social network: content plan, preparation and publication of an agreed amount of materials, analysis of audience reaction. We define the number of publications before the start; filming, advertising and 24/7 moderation are not included. Strategy and management **from $600/month** For one channel per month; formats and volume of content will be agreed in advance [Request a proposal **→**](https://en.mawerstin.com/services/smm-strategy/#smm-form) 06 / Approach ## Why SMM promotion starts with a strategy Regularity alone does not create a result: each format must have a clear role for the audience and the business. **01** ### The content is related to the task Each rubric explains, engages, reassures, or aids in choice. **02** ### The brand sounds consistent We define the style, arguments and principles of communication for the whole team. **03** ### The plan changes according to the data We reinforce topics and formats that elicit a useful response from the audience. 07 / FAQ ## Social media strategy and management FAQs We are responsible for sites, materials, advertising and evaluation of results. **What social networks do you use?+** We select sites according to the audience and task. This is usually Instagram, Facebook, LinkedIn, TikTok, or a reasonable combination of these. **Does the client need to provide photos and videos?+** We use available materials and determine in advance what needs to be created. Individual shoots and complex productions are evaluated after formats are agreed. **Is targeted advertising included in SMM?+** Organic management and paid advertising are different processes. They can be linked in one strategy, but the budget and advertising management are calculated separately. **How is the result of SMM promotion evaluated?+** The set of indicators depends on the goal: reach, engagement, clicks, inquiries, quality of dialogue and the contribution of social networks to the client’s journey. 08 / Examples of work ## SMM promotion in MAWERSTIN projects Projects where visual content, regular communication and work with a local audience supported brand development. [Image: SMM for the Circus family restaurant] HoReCa ### Circus Family Restaurant Content and communication around family recreation, events and project atmosphere. [View the project **→**](https://en.mawerstin.com/portfolio/) [Image: SMM for the Ice-Age ice rink] Entertainment project ### Ice-Age Ice Rink Seasonal content and promotion of active recreation for a local audience. [View the project **→**](https://en.mawerstin.com/portfolio/) The final step ## Discuss SMM strategy and promotion Tell us about the brand, current sites and tasks. We will clarify the scope and offer a clear format of work per month. Source: https://en.mawerstin.com/services/smm-strategy/