Meta Ads · Facebook · Instagram # Paid social advertising We find and test audiences, offers and creatives in Meta Ads so that Facebook and Instagram ads drive measurable targeted actions, not just impressions and reactions. [Discuss advertising **→**](https://en.mawerstin.com/services/targeted-advertising/#targeted-form) [What is included in management **↓**](https://en.mawerstin.com/services/targeted-advertising/#target-includes) Cost of management | from $400/month | Launch preparation | 7-12 working days | Advertising budget | Paid separately by Meta | **M** Advertising ••• **An offer for your audience** Learn more → ♡ ○ ↗ **03** segment **08** creatives **24** conversions MAWERSTIN AUDIENCE · CREATIVE · TEST · CONVERSION 01 / For whom ## When paid social advertising can help When the product needs to be shown to the right people even before they have formulated an exact search query. **01** ### Targeted advertising for product launches It is necessary to check the reaction of the audience, suggestions and creative hypotheses. **02** ### Meta Ads for existing business Facebook and Instagram are already in use, but advertising does not provide stable and clear inquiries. **03** ### Targeted advertising for scaling Validated promotional communications should be extended to new segments, regions or products. 02 / Task ## How paid social advertising helps your business We connect the product with audience segments through a clear offer, appropriate format and measurable target action. - Check audience demand and response - Attract inquiries, purchases or inquiries - Return visitors with retargeting - Find audiences similar to customers - Scale verified advertising links 03 / Composition of the service ## What’s included The scope of work depends on the product, purpose, geography, advertising budget, number of offers and availability of visual materials. **01** ### Meta Ads audit and strategy Product, competitors, current advertising, objectives, funnel and advertising hypothesis plan. **02** ### Meta Pixel and Conversion Analytics Events, Forms, Purchases, Data Transfer, and Quality Control Tracking. **03** ### Target audience segments Interests, behavior, geography, custom and lookalike audiences. **04** ### Creatives for Facebook and Instagram Messages, images, videos, stories and reels under hypotheses and stages of the funnel. **05** ### Setting up Meta advertising campaigns Objectives, groups, placements, budgets, constraints and an agreed test plan. **06** ### Meta Ads optimization and reporting Audiences, creatives, frequency, conversions, bid quality and follow-up tests. 04 / Process ## How we work The work is built as a guided series of hypotheses: from understanding the product and data to tests, training the system and scaling the result. The first stage ### Purpose and promotional offer We define the product, the audience, the target action, the economy and the arguments for the advertising message. 05 / Result ## What you receive A controlled advertising system with clear hypotheses, stored data and decisions based on audience response. **Linking audiences and offers** Creatives, data and regular optimization - You retain ownership of your ad account and data - Configured target events - Audited audience segments - Library of advertising hypotheses and creatives - Data on the cost and quality of inquiries - Plan for further tests and scaling Pricing and scope ## Paid social advertising pricing The starting format is the promotion of one offer in Meta: work with audiences, ads and tests on agreed materials. We define the preparation for the launch and the amount of creatives in the proposal. Advertising budget, filming and website are paid for separately. Agency work **from $400/month** Maintenance per month; launch preparation – according to the agreed volume [Calculate the launch **→**](https://en.mawerstin.com/services/targeted-advertising/#targeted-form) 06 / Approach ## Why targeted advertising requires constant testing Audiences change, creatives lose focus, and algorithms need quality signals – so campaigns can’t just be launched and left. **01** ### Creative as part of strategy We associate visuals and messages with a specific audience and task. **02** ### The data belongs to the client Your ad account, Pixel and audience data remain under your business’s control. **03** ### Feedback on the quality of inquiries We take into account not only the price of the lead, but also real sales and comments from the sales department. 07 / FAQ ## Paid social advertising FAQs Briefly answer the advertising budget, materials, testing terms and realistic expectations. **Is the advertising budget included in the cost of targeted advertising?+** No. Agency services and advertising budget are separated. Impressions are paid for by the client in the Meta ad account. **What materials are needed to run Meta Ads?+** Product information, offer, access, site or social media pages, and source visuals are required. Missing creatives can be prepared within the agreed scope. **When can the result of targeted advertising be evaluated?+** After launch, you need to collect data and test several audiences, offers and creatives. The term depends on the budget, demand and number of conversions. **Can you guarantee the cost per lead?+** The cost of the inquiry depends on the product, competition, creatives, site, audience and the work of the sales department. We are responsible for correct setup, testing and optimization, but we do not promise an indicator without sufficient data. 08 / Examples of work ## Targeted advertising in MAWERSTIN projects Projects where visual communication and precise work with the audience are particularly important to attract attention and visits. [Image: Restaurant Circus — targeted advertising] Restaurant business ### Circus Family Restaurant Visual communication and event promotion for family and local audiences. [View the project **→**](https://en.mawerstin.com/portfolio/) [Image: Ice-Age — advertising in social networks] Entertainment project ### Ice-Age Ice Rink Creative advertising messages for the seasonal project and the audience of active recreation. [View the project **→**](https://en.mawerstin.com/portfolio/) The final step ## Discuss targeted advertising Tell us about the product, the audience and the current pages. We will clarify the task, evaluate the readiness of the data and propose the format of the test run. Source: https://en.mawerstin.com/services/targeted-advertising/