Google Business Profile for local business
Customers choose a business on the map based on proximity, information, photos, and reviews.
Google Company Profile
Google Business Profile optimization
We set up and develop the company’s profile in Google – previously Google My Business – so that users receive up-to-date information and can immediately call, plan a route, go to a website or choose a service.
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MAWERSTINCompany profile
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PROFILE · MAPS · REVIEWS · ACTIONSWhen Google business profile optimization can help
When a company profile is partially filled out, rarely updated, contains inaccurate data, or does not help users move from viewing to contacting.
Maintaining an existing Google profile
The card is created, but the data, publications, services and responses to reviews are updated irregularly.
Branch network profile management
Several points require uniform standards, distribution of access and separate analytics.
02 / Task
How Google business profile optimization helps your business
We turn the profile from a reference card into a manageable point of contact between local demand and the company.
- Increase the quality and completeness of the profile
- Improve visibility on maps and in local rendering
- Increase calls, routes and clicks
- Systematically work with reviews and questions
- Control data and access at all points
What’s included
the specific scope depends on the status of the profile, the type of business, the number of branches and the available Google features for the selected category.
Audit of the profile and competitors in Google
Settings, Access, Categories, Data, Visibility, Reviews and Profiles of Closest Competitors.
Setting up Google Business Profile data
Name, categories, address or service area, schedule, contacts, attributes and description.
Services, products and photos of the company
Structured profile content, visual materials and current offers.
Google Profile Posts and Updates
News, offers, events and regular maintenance of the card’s relevance.
Reviews, questions and reputation
Correct scenarios for receiving feedback, responses and processing of user questions.
Analytics of actions in the profile
Shows, requests, calls, routes, clicks to the site and dynamics at individual points.
04 / Process
How we work
First, we restore the manageability and quality of the profile, then we regularly develop its content, reputation and effectiveness.
The first stage
Profile Access and Diagnostics
Check owners, managers, confirmation status, restrictions, duplicates and current settings.
What you receive
An up-to-date and manageable profile that helps the user quickly assess the company and take a targeted action.
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Profile ready for applicationCurrent data, trust and analytics- Correct owners and accesses
- Company details are completely filled out
- Structured services and materials
- Regular publications and updates
- System of answers and work with reviews
- Reporting on user actions
Pricing and scope
Google Business Profile optimization pricing
The starting format is the support of one profile: checking data, categories and services, recommendations for materials, updating and working with available statistics. Profile verification depends on Google; website creation and advertising budget are not included.
Starting pricefrom $250/monthFor one profile per month; raw materials are provided by the clientGet an estimate →
Why maintaining a Google Business Profile requires a system
The profile is related to the real business and reputation, so every change must be accurate, confirmed and understandable to the user.
No artificial responses
We work with real feedback and correct scenarios for receiving it.
The profile is related to the site and the business
We reconcile data, services, pages and user actions between channels.
Control of each point
For networks, we share access, content, statistics and local features of branches.
Google Business Profile optimization FAQs
Answers about the name of the service, creating a profile, feedback, confirmation and working with several branches.
Are Google Business Profile and Google My Business the same thing?+
Yes. Google My Business is the former name of the service, which is now called Google Business Profile.
Can I create a profile if I don’t have one yet?+
Yes. We will help you prepare data, create a profile and go through the confirmation method available to the company. The decision on verification is made by Google.
How do you work with feedback?+
We set up correct scenarios for receiving feedback, prepare responses and monitor reputational signals. We do not create artificial reviews.
Is it possible to manage multiple branches?+
Yes. A unified structure of access, data, content and reporting is being built for the network of points, taking into account the characteristics of each branch.
Local projects for which presence in Google is important
Projects where an up-to-date company card, feedback, route and quick contact influence the user’s decision.
Hotel business
California Hotel
Locations, photos, reviews and a quick transition to booking are especially important for a hotel project.
View the project →
Local services
Eknom Towing Service
The user should quickly see the service area, contacts and the possibility of urgent inquiry.
View the project →The final step
Discuss Google profile promotion
Submit a link to your profile or company name. We will check the card, the basic settings and suggest the next step.