Targeted advertising for product launches
It is necessary to check the reaction of the audience, suggestions and creative hypotheses.
Meta Ads · Facebook · Instagram
Paid social advertising
We find and test audiences, offers and creatives in Meta Ads so that Facebook and Instagram ads drive measurable targeted actions, not just impressions and reactions.
An offer for your audienceLearn more →
03segment08creatives24conversions
MAWERSTIN
AUDIENCE · CREATIVE · TEST · CONVERSIONWhen paid social advertising can help
When the product needs to be shown to the right people even before they have formulated an exact search query.
Meta Ads for existing business
Facebook and Instagram are already in use, but advertising does not provide stable and clear inquiries.
Targeted advertising for scaling
Validated promotional communications should be extended to new segments, regions or products.
02 / Task
How paid social advertising helps your business
We connect the product with audience segments through a clear offer, appropriate format and measurable target action.
- Check audience demand and response
- Attract inquiries, purchases or inquiries
- Return visitors with retargeting
- Find audiences similar to customers
- Scale verified advertising links
What’s included
The scope of work depends on the product, purpose, geography, advertising budget, number of offers and availability of visual materials.
Meta Ads audit and strategy
Product, competitors, current advertising, objectives, funnel and advertising hypothesis plan.
Meta Pixel and Conversion Analytics
Events, Forms, Purchases, Data Transfer, and Quality Control Tracking.
Target audience segments
Interests, behavior, geography, custom and lookalike audiences.
Creatives for Facebook and Instagram
Messages, images, videos, stories and reels under hypotheses and stages of the funnel.
Setting up Meta advertising campaigns
Objectives, groups, placements, budgets, constraints and an agreed test plan.
Meta Ads optimization and reporting
Audiences, creatives, frequency, conversions, bid quality and follow-up tests.
04 / Process
How we work
The work is built as a guided series of hypotheses: from understanding the product and data to tests, training the system and scaling the result.
The first stage
Purpose and promotional offer
We define the product, the audience, the target action, the economy and the arguments for the advertising message.
What you receive
A controlled advertising system with clear hypotheses, stored data and decisions based on audience response.
Linking audiences and offersCreatives, data and regular optimization
- You retain ownership of your ad account and data
- Configured target events
- Audited audience segments
- Library of advertising hypotheses and creatives
- Data on the cost and quality of inquiries
- Plan for further tests and scaling
Pricing and scope
Paid social advertising pricing
The starting format is the promotion of one offer in Meta: work with audiences, ads and tests on agreed materials. We define the preparation for the launch and the amount of creatives in the proposal. Advertising budget, filming and website are paid for separately.
Agency workfrom $400/monthMaintenance per month; launch preparation – according to the agreed volumeCalculate the launch →
Why targeted advertising requires constant testing
Audiences change, creatives lose focus, and algorithms need quality signals – so campaigns can’t just be launched and left.
Creative as part of strategy
We associate visuals and messages with a specific audience and task.
The data belongs to the client
Your ad account, Pixel and audience data remain under your business’s control.
Feedback on the quality of inquiries
We take into account not only the price of the lead, but also real sales and comments from the sales department.
Paid social advertising FAQs
Briefly answer the advertising budget, materials, testing terms and realistic expectations.
Is the advertising budget included in the cost of targeted advertising?+
No. Agency services and advertising budget are separated. Impressions are paid for by the client in the Meta ad account.
What materials are needed to run Meta Ads?+
Product information, offer, access, site or social media pages, and source visuals are required. Missing creatives can be prepared within the agreed scope.
When can the result of targeted advertising be evaluated?+
After launch, you need to collect data and test several audiences, offers and creatives. The term depends on the budget, demand and number of conversions.
Can you guarantee the cost per lead?+
The cost of the inquiry depends on the product, competition, creatives, site, audience and the work of the sales department. We are responsible for correct setup, testing and optimization, but we do not promise an indicator without sufficient data.
Targeted advertising in MAWERSTIN projects
Projects where visual communication and precise work with the audience are particularly important to attract attention and visits.
Restaurant business
Circus Family Restaurant
Visual communication and event promotion for family and local audiences.
View the project →
Entertainment project
Ice-Age Ice Rink
Creative advertising messages for the seasonal project and the audience of active recreation.
View the project →The final step
Discuss targeted advertising
Tell us about the product, the audience and the current pages. We will clarify the task, evaluate the readiness of the data and propose the format of the test run.