Strategy for launching a new business
A new product or direction that needs a basis for market entry and promotion.
Strategic marketing
Marketing strategy
We combine business goals, audience, positioning, marketing channels and budget into a single system with clear priorities.
MAWERSTIN
GOAL · AUDIENCE · CHANNELS · RESULTWhen marketing strategy can help
When promotion tools are separate from each other and do not give a clear picture of the result.
A marketing system for an operating company
Advertising, SEO, and social media operate without aligned goals and priorities.
Business scaling strategy
The company enters a new market, changes its positioning or prepares for growth.
02 / Task
How marketing strategy helps your business
We determine what prevents marketing from working as a single system, and fix development priorities.
- Determine the audience and its needs
- Form positioning
- Select priority channels
- Allocate resources and budget
- Adjust performance indicators
What’s included
The scope of work is adapted to a specific business, market and tasks.
Analysis of business and current marketing
Product, objectives, resources and current promotion system.
Analysis of the market and competitors
Environment, offers, competitor categories and development opportunities.
Target audience research
Segments, needs, barriers and the decision path.
Development of positioning
Company value, arguments and difference from competitors.
Selection of promotion channels
Priority tools and clear role of each channel.
Strategy implementation plan
Stages, indicators, resources and guidelines for the budget.
04 / Process
How we work
We consistently move from initial data and research to a ready-made promotion system.
The first stage
Introduction to the project
We discuss the business, the product, the goals, the current situation and the constraints.
What the client gets after developing a strategy
Materials that can be used when making marketing and management decisions.
Strategy and plan for 6-12 monthsFinal document and presentation
- Description of the target audience
- Competitive analysis
- Positioning
- Priority channels
- Performance indicators
- Landmarks of the budget
Pricing and scope
Marketing strategy pricing
The starting format is a strategy for one product and market: analysis of the offer and competitors, audience, positioning and priority action plan. In-depth interviews, additional markets and implementations are calculated separately.
Estimated costfrom $80015-25 working days after receiving the original dataRequest a proposal →
Why choose MAWERSTIN for strategy development
The work is built around the real situation and capabilities of the company, not a universal set of recommendations.
Comprehensive view
We connect product, audience, marketing and customer journey.
Specific actions
We define the priorities and sequence of implementation.
Realistic scale
We take into account the resources, tasks and capabilities of the company.
Marketing strategy FAQs
Brief answers to basic questions before starting work.
How does a strategy differ from a marketing plan?+
Strategy defines audience, positioning, goals and approach. The plan turns it into specific actions and deadlines.
Can only an audit be ordered?+
Yes. You can start by analyzing your current marketing, identifying weaknesses and priorities for improvement.
What data must be provided?+
Information about the company, products, customers, current promotion, resources and goals.
Do you help implement the strategy?+
Yes. The format of further support is determined separately for the project task.
Strategic approach in implemented projects
Examples of projects in which planning combines promotion, content and product development.
UA · KZ · UZ
HUROM — brand development in three markets
A long-term system of strategy, promotion, processes and analytics.
View the case →
Our own project
Aleks Academy
From idea and positioning to a managed educational platform.
View the project →The final step
We offer to discuss a marketing strategy for your business
Tell us about the business and the goals. We will clarify the task, determine the appropriate work format and prepare an offer.