SMM for a new brand
It is necessary to determine the platforms, the style of communication and a clear plan for launching the presence.
Strategy · Content · Communication
Social media strategy and management
We build a systemic presence of the brand in social networks: from the role of channels and content strategy to regular publications, communication with the audience and analytics.
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When social media strategy and management can help
When social networks should support sales, trust and visibility, not exist as an irregular feed of posts.
SMM promotion without a system
Publications are published, but topics, visuals and indicators are not related to business tasks.
SMM for audience development
A brand needs regularity, quality dialogue and a scalable content preparation process.
02 / Task
How social media strategy and management helps your business
We create a controlled communication of the brand with people and connect the content with the real stages of product selection.
- To form a recognizable image of the brand
- Regularly explain the value of the product
- Maintain trust and contact with the audience
- Prepare demand for advertising and sales
- Receive feedback and ideas for development
What’s included
The volume depends on the number of sites, the frequency of publications, content formats and the participation of the client’s team.
Social media audit
Current platforms, audience, competitors, content, design and growth points.
SMM-strategy of the brand
Goals, role of channels, audiences, rubrics, tone of communication and metrics.
Content plan
Topics, formats, dates, publication tasks and agreed production rhythm.
Copywriting and content design
Posts, carousels, stories, covers and adaptation of materials for platforms.
Publishing and community management
Posting, Basic Moderation, Responses, and Forwarding of Significant Requests.
SMM promotion analytics
Reach, engagement, clicks and inquiries inform the next content plan.
04 / Process
How we work
We build work as a cycle in which content is planned, created, published and improved based on data.
The first stage
Audit and the role of social networks
We define business tasks, audience, platforms and the place of social networks in the overall marketing system.
What you receive
A clear system of brand presence and accumulated data on audience reaction.
Brand content systemStrategy, calendar and analytics
- Fixed SMM strategy
- Uniform visual and communication rules
- Regular content plan
- Prepared and published materials
- History of audience reactions and questions
- Recommendations for the next period
Pricing and scope
Social media strategy and management pricing
Starting format — work with one social network: content plan, preparation and publication of an agreed amount of materials, analysis of audience reaction. We define the number of publications before the start; filming, advertising and 24/7 moderation are not included.
Strategy and managementfrom $600/monthFor one channel per month; formats and volume of content will be agreed in advanceRequest a proposal →
Why SMM promotion starts with a strategy
Regularity alone does not create a result: each format must have a clear role for the audience and the business.
The content is related to the task
Each rubric explains, engages, reassures, or aids in choice.
The brand sounds consistent
We define the style, arguments and principles of communication for the whole team.
The plan changes according to the data
We reinforce topics and formats that elicit a useful response from the audience.
Social media strategy and management FAQs
We are responsible for sites, materials, advertising and evaluation of results.
What social networks do you use?+
We select sites according to the audience and task. This is usually Instagram, Facebook, LinkedIn, TikTok, or a reasonable combination of these.
Does the client need to provide photos and videos?+
We use available materials and determine in advance what needs to be created. Individual shoots and complex productions are evaluated after formats are agreed.
Is targeted advertising included in SMM?+
Organic management and paid advertising are different processes. They can be linked in one strategy, but the budget and advertising management are calculated separately.
How is the result of SMM promotion evaluated?+
The set of indicators depends on the goal: reach, engagement, clicks, inquiries, quality of dialogue and the contribution of social networks to the client’s journey.
SMM promotion in MAWERSTIN projects
Projects where visual content, regular communication and work with a local audience supported brand development.
HoReCa
Circus Family Restaurant
Content and communication around family recreation, events and project atmosphere.
View the project →
Entertainment project
Ice-Age Ice Rink
Seasonal content and promotion of active recreation for a local audience.
View the project →The final step
Discuss SMM strategy and promotion
Tell us about the brand, current sites and tasks. We will clarify the scope and offer a clear format of work per month.