Paid search advertising

Google Ads management

We launch and develop advertising campaigns around real demand, conversions and quality of inquiries – with a transparent budget, client access to the office and clear analytics.

Discuss advertising →What is included in management ↓

Cost of management: from $400/month
Launch preparation: 7-15 working days
Advertising budget: Google is paid separately

service for businessSearch

CampaignsConversions ↗

24target applications

MAWERSTIN

INTERFACE DEMONSTRATION · GOOGLE ADS

01 / For whom

When Google Ads management can help

When the audience is already looking for a product or service, and the business needs to quickly respond to the generated demand and control the cost of engagement.

Google Ads to launch sales

A new direction needs a quick test of demand, supply and landing pages.

Running active Google Ads campaigns

Advertising works, but costs, conversions and quality of inquiries do not give a clear picture.

Scaling Google Ads

Successful campaigns need to be expanded to new products, regions, languages or formats.

02 / Task

How Google Ads management helps your business

We combine the generated demand with the corresponding offer and measure the clicks and actions that are important for the business.

Attract users with ready demand
Check the demand for a new offer
Reduce the share of non-target clicks
Control the cost of inquiry or sale
Scale effective campaigns and regions

03 / Composition of the service

What’s included

The composition of the campaigns is determined by the product, demand, geography, budget, site and the availability of correct conversion tracking.

Advertising audit and Google Ads strategy

Account, demand, competitors, goals, campaign structure and project constraints.

Analytics and conversion tracking

Targeting, Google Analytics 4, Tag Manager and data quality control.

keyword research and structure of advertising campaigns

Queries, negative keywords, groups, intent matching and budget allocation.

Announcements and promotional materials

Texts, extensions, images and variants of messages for the audience and offer.

Recommendations for landing pages

Relevance of advertising to the page, clarity of the offer, forms and points of loss of conversions.

Google Ads optimization and reporting

Search queries, bids, budgets, audiences, conversions and plan for the next period.

04 / Process

How we work

First, we define economics and data, then run a controlled test and expand only those solutions that are confirmed by the result.

The first stage

Objectives, demand and economics of advertising

We discuss product, margin, geography, target actions, and allowable cost of engagement.

05 / Result

What you receive

Advertising channel with transparent costs, correct data and clear decision-making logic.

Managed advertising systemBudget, conversions and regular optimization

The account belongs to the client
Structured advertising campaigns
Configured target actions
Control of searches and costs
Data on the cost and quality of inquiries
Test plan and scaling

Pricing and scope

Google Ads management pricing

The starting format is advertising of one direction in one market: control of requests, announcements, rates and conversions. Initial setup, product feeds, and complex analytics are evaluated on a case-by-case basis. The advertising budget is paid for by Google separately.

Agency workfrom $400/monthMaintenance per month; We will agree on the cost of launch preparation separatelyCalculate the launch →

06 / Approach

Why Google Ads with MAWERSTIN remains transparent

The client sees the account, costs and data, and decisions are made based on agreed business indicators, not on the number of clicks.

You retain ownership of your ad account and data

We work through controlled access without transferring advertising to closed accounts.

Advertising budget without hidden markup

Payment for impressions comes directly from Google and is separate from the cost of our work.

Optimization regarding the quality of inquiries

We compare advertising metrics with real inquiries, sales and feedback.

07 / FAQ

Google Ads management FAQs

Briefly answer about the budget, ownership of the cabinet, launch dates and realistic expectations.

Is the advertising budget included in the cost of running Google Ads?+

No. The cost of maintenance is paid to the agency, and the advertising budget is paid by the client directly to Google from their advertising account.

Who owns the Google Ads ad account?+

The advertising account, campaigns and accumulated data belong to the client. MAWERSTIN gets working access to configure and maintain.

When can Google Ads start bringing inquiries?+

Shows may begin after launch and moderation. To evaluate the quality of traffic and optimization, you need to accumulate enough data, so conclusions are not made after the first days of operation.

Can the number of inquiries be guaranteed?+

The number and cost of inquiries depends on demand, competition, supply, site, budget and sales force performance. We are responsible for correct setup, analytics and system optimization, but we do not promise performance without data.

08 / Examples of work