Set up marketing processes
Distribute roles, tasks and control of results.
Integrated marketing
Promotion of the HUROM brand in Ukraine, Kazakhstan and Uzbekistan
Strategy, search promotion, advertising and analytics that helped the brand to develop sales and consistently enter new markets.
- The client
- HUROM
- Period
- 2017–2024
- Markets
- UA · KZ · UZ
PORTFOLIO / MAWERSTINHUROMStrategy → implementation → growth
UA
KZ
UZ
Integrated marketing for HUROM brand development
The project did not need a separate advertising campaign, but a managed promotion system that connects the team, processes, channels and analytics.
The collaboration began with a site audit and ongoing marketing. After the analysis, we identified the growth points and moved on to the consistent reconstruction of the brand’s digital presence.
The main business challenge is to increase sales, build an internal marketing function and create a system that can be scaled to new countries.
Combine promotion channels
Connect SEO, advertising, content and analytics.
Prepare the system for scaling
Create a basis for entering new markets.
HUROM promotion system: from strategy to analytics
Each direction solved its task and worked as part of a common marketing plan.
Audit and marketing strategy
Assessed the initial situation, goals, audience and development priorities.
Keyword research and search structure
Formed a search structure and directions of organic promotion.
Paid advertising channels
Configured, launched and optimized advertising tools.
Team and business processes
Helped build interaction and control within the company.
End-to-end analytics
Linked marketing activities with indicators and sales.
Scaling into new markets
Adapted the working system for Kazakhstan and Uzbekistan.
How the HUROM project developed
Long-term work was built sequentially: first the foundation, then growth and scaling.
Site and marketing audit
The initial situation was recorded, limitations were found, and priorities were determined, on which further work should be based.
Our work on the HUROM project
The project combined work with several markets, search promotion, advertising and analytics.
Main result
The system developed in Ukraine became the basis for the brand’s entry into the markets of Kazakhstan and Uzbekistan. The project did not develop at the expense of one tool, but thanks to the coordinated work of the strategy, team, advertising and analytics.
05 / Geography
From local growth to promotion in three markets
The growth of sales in Ukraine made it possible to transfer the proven approach to Kazakhstan, and then continue the development of the brand in Uzbekistan.
UAFoundation and development of the system
KZStrategy adaptation and launch
UZThe next step is scaling
UAStartKZGrowthUZScale
Visual materials of the HUROM project
Visual materials of the project: brand, products and examples of completed works.
07 / Summary
Long-term marketing as a business development system
The HUROM case shows how integrated work helps to improve individual indicators and create a basis for consistent growth of the company in new markets.
Let’s discuss your project
Do we need a promotion system rather than a set of individual actions?
Tell us about the business and the current situation. We will clarify the task and offer a corresponding first step.