Live online learning
Individual and group lessons in real time instead of a library of recordings.
MAWERSTIN’s own project
Aleks Academy: practical online learning
An education platform with original SEO and digital marketing courses, live online classes and content management.
- Type
- Educational platform
- Services
- SEO · digital marketing
- Status
- The project is developing
aleks.academy
FORMATLive classes
FOCUSKnowledge + practice
ALEKS ACADEMY / OWN PROJECTPractical education related to real tasks of the market
Aleks Academy was created as a platform where professional knowledge is transferred through live interaction, practice and consistent work with each module.
Not just to place courses on the Internet, but to create an independent educational product with its own methodology, structure, interface and management system.
Practical basis
Tasks, checks, real tools and application of knowledge in projects.
Professional development
Programs for beginners, professionals and business owners.
Aleks Academy digital ecosystem
The project combines a brand, an educational product, a site, content, inquiries and administration in one system.
Concept and positioning
The meaning of the project, the audience, the areas of study and the value of the programs.
The structure of the educational platform
Course catalog, program pages, teachers, blog and service sections.
Design and adaptive interface
Single feed on computers, tablets and mobile devices.
Content management system
Clear editing of pages, courses, forms and global elements.
SEO architecture
Page structure, metadata, internal links, and searchable data.
Inquiry routes
Transition from familiarization with the program to course selection and application.
Aleks Academy as a managed product system
Each layer performs a separate task and supports other parts of the platform.
Programs for different levels and tasks
Courses are organized by focus, training level, and learning objective so that the user can choose a clear route.
PROGRAM
From interest to informed program selection
The user understands the approach and value of training.
SEO, digital marketing or business application.
Program, format, scope, conditions and answers to questions.
Addressing and clarifying the appropriate training format.
Training programs of Aleks Academy
SEO and digital marketing training for different tasks and training levels. Current programs and conditions are presented on the Aleks Academy website.
SEO
Professional levelSEO – expert level
Deep understanding of search promotion, processes and the relationship of marketing tools.
Open the program ↗SEO + M
Comprehensive directionSEO marketing
Practical tools for launching and promoting projects as a single marketing system.
Open the program ↗IM
Professional programdigital marketing is a professional
Working with digital channels and combining them into a holistic promotion strategy.
Open the program ↗06 / Administration
Content can be developed without rebuilding the site
The management system shares pages, directories and global settings. Admin can update apps, texts, images, forms, SEO and repeating elements without working with code.
- Direct editing of page content
- Separate catalogs of courses and teachers
- Controlled forms, buttons and inquiry directions
- Global contacts, menus and service texts
- SEO fields and structured data
EDITING THE PAGE
Aleks Academy — Home
Main screenEnabled
Catalog of programsEnabled
Inquiry formEnabled
From the idea of an educational project to a working platform
Formation of an idea
Concept of the project of practical training of digital marketing.
Forced pause
Implementation was halted due to full-scale war.
Return to the project
Resumption of educational platform development.
Sequential development
Expansion of programs, content and management capabilities.
Aleks Academy content and directions
Creation of digital products
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